BELLWOOD

Beautiful bamboo charcoal created using advanced technology and special furnaces. The visuals represent one idea becoming a voice, a movement, a shape, and being caught with a vessel. The vessel is tilted, and it overflows with love, kindness, gentleness, giving birth to compassion – this is the “transmission of things” we expressed. We also represented how one thought can be echoed and spread, and our wish for a new, beautiful Japan which presents an enrichened life and makes the interior and exterior of nature and our bodies healthy through corporate activities.

Credit
Creative Director：Hideki Oshima
Art Director：Hajime Mizuguchi
Designer：Hideki Oshima, Hajime Mizuguchi
Web Design：Hidenori Chiba