
BELLWOOD
Beautiful bamboo charcoal created using advanced technology and special furnaces. The visuals represent one idea becoming a voice, a movement, a shape, and being caught with a vessel. The vessel is tilted, and it overflows with love, kindness, gentleness, giving birth to compassion – this is the “transmission of things” we expressed. We also represented how one thought can be echoed and spread, and our wish for a new, beautiful Japan which presents an enrichened life and makes the interior and exterior of nature and our bodies healthy through corporate activities.



Credit
Creative Director:Hideki Oshima
Art Director:Hajime Mizuguchi
Designer:Hideki Oshima, Hajime Mizuguchi
Web Design:Hidenori Chiba