We created the visual design for Authenticity & Sustainability & Originality CROSSOVER. “Crossover” means “the birth of something completely new when two different things come together”. It has the meaning of “transcending the boundaries”. The design was created with the resolve to pursue service and hospitality which isn’t constrained by the conventions of the beauty industry, while not forgetting the basic concept that a hairdresser can provide a hairstyle only when they have a customer. Cherishing the meaning of “intersection”, we designed an intersection of communication where people can meet in the salon and begin something new.
Creative Director：Hideki Oshima
Art Director：Hajime Mizuguchi
Designer：Hideki Oshima, Hajime Mizuguchi
Web Design：Yousuke Kawato