We created the business communication tools for Toshoinban Inc., a printing company located in Shonan. Paper with a high-quality texture. Interestingly, you finish books with a paper quality you like more quickly. That is because the sense of touch from the fingers comprehends information instinctively, and paper is a medium with a potential of transmission contained in the material itself. People make an image stronger by simultaneously experiencing vision and touch. We reflected on what possibilities and roles the paper medium may have in the current era, where electronic media are pervasive, and developed the design.
Art Director : Hajime Mizuguchi
Designer : Hideki Oshima, Hajime Mizuguchi